The Q4 Cannabis Bankers’ Quarterly: Data-Driven Decisions: Navigating Cannabis Market Dynamics
- Nov 25, 2025
- 1 min read
Updated: Feb 6
Description
Cannabis isn’t one market – it’s a patchwork of micro-markets shaped by state regulations, regional culture, pricing pressure, and competitive intensity. In this session, we’ll use Headset’s view of the industry to unpack how market dynamics differ across key states and regions, from what drives loyalty and trade-up in mature markets to what’s working in emerging ones, so brands and retailers can tailor their strategies to the realities on the ground, not national averages.
The webinar will also feature a discussion with Fiserv about updates to their pin debit pilot project for cannabis retailers.
Key Topics
Market Trends and Analytics: Understanding what drives loyalty, growth, and strategy in mature and emerging cannabis markets.
An update on cannabis payments solutions that can help maximize revenue, increase customer acquisition, improve retention, reduce expenses, and minimize risk.
Q&A: Get your questions answered by our experts.
Speakers:
Laurie Parfitt, Fractional CMO, Headset
Carol Specogna, SVP and Head of Debit Networks, Fiserv
Tony Repanich, President and CEO, Shield Compliance
The Cannabis Banker's Quarterly Webinar Series
Designed for bankers already serving this industry, as well as those who are simply “canna-curious," the Cannabis Bankers' Quarterly is a free webinar series that provides valuable insights and expert perspectives for financial institutions actively banking or exploring getting into this evolving industry and gaining a competitive advantage. Learn More
Presented by Shield Compliance the Association for Cannabis Banking
